An Alternative to the In-House Blog

The foray into social media via the blog channel need not be complicated. Getting the message out about your brand or the organization’s may not necessarily involve having an elaborate social media communication strategy in place. Rather, it is possible to use existing blogs to help spread the word. According to Tom Johansmeyer’s post today on Socialtimes.com, blog sites such as The Huffington Post and Business Insider accept articles “from just about everybody.” Getting articles placed on mass market blog sites such as these is the equivalent of placing bylined articles in publications central to your trade or field. This approach works well if the organization wishes to market itself using a content approach. On the other hand, if, for example, an organization prefers more control in terms of a blog’s look, visible comments, etc. or already has a strong following, then creating an in-house blog would make more sense. There are not only a range of social media options to choose from, but options within social media in terms of approaches to involvement/communication strategy. This is important knowledge because your or the organization’s presence in the social media realm is not really an option anymore.