The Black Hats of Search

This weekend the NY Times Business section had a fascinating article on SEO. The case study they use is with JC Penney in the last couple weeks. Their organic search ranks for terms like "living room furniture" plummeted after Google discovered the thousands of sites linking to Penney's website and suspected black hat practices. It goes over a lot of what we talked about in class and investigates the black hat link selling business.

http://www.nytimes.com/2011/02/13/business/13search.html