If the tablet form does really take off in the next couple year it will definitely change the publishing industry. Last week Apple introduced digital subscription terms to publishers where they get 30% of the cut as well the consumer data. Google is offering what they call a One Pass Plan. Publishers can set their own prices and Google get 10%. Users can use one user name and password to access paid content on multiple devices. The NY Times spelled out the details of these plans the reactions from publishers,
here. Publishers definitely need as much revenue from the digital world, but surprisingly they are more concerned about losing the consumer data.
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1 comment:
What's happening right now is incredibly fascinating. The consumer in me is stoked about the idea of being able to purchase online news content with the click of a button the same way I buy music. But the journalist in me is terrified by the idea of an industry already scrambling to make ends meet (did everyone hear about the mass layoffs at TBD this morning?) now having to pass 30 percent of its revenues on to a company in no way involved with news gathering. I'll be very curious to see how this shakes out.
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