On Superbowl Sunday, Foursquare allowed fans to "check-in" to the Superbowl and earn a badge, which inevitably led to a discount on NFL merchandise. The article by the Huffington Post can be found here.
30 minutes before kick-off 30,000 people had checked in, and by 9:30 p.m. there were more than 145,000 people who had checked in. At the conclusion of the Superbowl, more than 200,000 people had checked in.
Do you think this was a good tactic for Foursquare to use?
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1 comment:
I think foursquare will have to do more events like this if they want to grow and become a more popular social platform. How can they get people to check in without a promotional incentive?
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