In order to raise awareness about homelessness in New York, interns at a NYC marketing agency created a project called Underheard in New York. They've given pre-paid cell phones and created Twitter account for four homeless individuals in New York. These men are tweeting about what it's like to live on the streets in NYC, how they became homeless, and what they're doing to try to change their situations.
The project has generated a lot of buzz. They've gotten a lot of media coverage, including a story in People about how one of the Tweeters, Danny, even found his long-lost daughter through the project.
If you're interested in following any of these men, their handles are: @putodanny, @awitness2011, @albert814, and @jessie550.
I think this is a really interesting way to use social media to raise awareness about pressing social problems, and I'm interested to see what kind of effect this project has. What do you think about "Underheard in New York?"
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2 comments:
What a great idea! I am curious as to where it will lead in terms of social change as well. Thanks for bringing this interesting communication project to our attention.
You beat me to it! I was just about to post - what a great story. Shows how much these platforms can connect people!
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