Huh. According to this Business Insider post, only 56 million users are Twitter are considered 'Active'. Anyone following more than 8 others is considered Active by Twitter.
There are 175 million total users on Twitter.
That's roughly 68 percent of users who are following less than 8 people, and are being followed by less than 10. Kinda raises some interesting questions about how much attention we should be paying to Twitter. Are our numbers inflated? Are our demographic numbers different from those that are Active versus those that aren't? This could be big for targeting campaigns in the future.
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4 comments:
That's an interesting insight, but I don't think it's enough to conclude that Twitter doesn't matter, or anything like that. 58 million users is about one-quarter of all American adults. That's a pretty substantial audience. (I don't actually mean that a quarter of Americans are on Twitter, obviously, since many are overseas. But that's a way to visualize the number of people actively participating).
I agree with Slade but definitely its a question that should be asked. People are a lot more active on Facebook as it appeals to most audiences. On the other hand, Twitter has diehard fans and has people that find it stupid.
I think this stat does show the downside of Twitter. It would be interesting to know how many of the 58 million only follow entertainment accounts like Ashton Kutcher and Lady Gaga.
Agree with all of these points. I've often that the Twitter demographic is not diverse enough - 76 percent of the 106 million users are in college or a college grad. Makes me think in terms of reach that you are only reaching a select, very educated audience.
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