Since we were just there, I thought it was cool to see that the Army (whose logo was pictured the the presentation) has opted to renew their $200M marketing budget with a group that includes Weber Shandwick. See the alert here. Combining CSR and the Military? Now that's Army Strong.
David Meerman Scott, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (John Wiley and Sons, 2009)
Charlene Li and Josh Bernoff, Groundswell: Winning in a world transformed by social technologies (Harvard Business Press, 2008)
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Match your content with your intent
*“My strength is the strength of ten,*
*Because my heart is pure.”*
*— Alfred, Lord Tennyson, 1842*
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It’s no secret that B2B events can pump out some extremely dull social
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1 comment:
I wonder what kind of work Weber Shandwick will do for the Army now that it has renewed its contract. This will be something interesting to monitor.
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