It’s a little late for a Valentine’s post, but I thought I’d bring this creative digital marketing campaign to your attention. Mattel has embarked on a mission to bring Ken & Barbie back together via social media. Ken has turned to Facebook, Twitter, YouTube, Foursquare and even Match.com! He also took out some billboard space in New York and Los Angeles in hopes of winning back his true love.
It’s actually pretty cute, very interactive and the messaging seems to be consistent across all platforms. Check out this Mashable article that has links to Ken's various profiles.
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2 comments:
Great way to stir up a buzz and dig into that Barbie customer loyalty. While its a social media campaign, older and newer generations will be able to share the experience together. Good thinking by Mattel.
Agreed. First they break them up and then Ken goes all Web 2.0 to get back together - genius!
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