Unveiled yesterday, Rupert Murdoch's The Guardian is a self-proclaimed type of "new journalism...[for]...new times." The newspaper costs only $0.99/week and features landscape and portait layouts for every page, each layout with it's own special features. The paper can also connect via your Twitter and update your favorite sports team's score in real time, bringing a whole new level of interactiveness to your average sports page.
Is this the future of the newspaper industry? Innovations like this are giving people less and less reason to call the iPad nothing more than a toy, and charging for online subscriptions AND advertising without the overhead of printing costs can be a good revenue source for the struggling newspaper industry. I am interested to wait and see the trends from this innovation after the hype dies down and there are competitors. The paper is, after all, funded by the same guy who owns Fox News.
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2 comments:
This is super interesting because I feel like this is inevitable for all newspapers within the coming years. If the tools are available then why stick with a less cost efficient option? I am curious about what will happen to the prices as more people become interesting in doing a paperless option.
Murdoch recognizes that mobile devices such as the iPad as the communication device of the future. He comments that he thinks this is the end of the laptop. So, makes good business sense to have a presence where more people spend more time. Indications are that that place is tethered to their mobile device, particularly the iPhone and/or iPad-type devices.
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