Meetup.com is a site that allows you to find meetings of specific groups in your areas. If you just type in an interest, topic, political affiliation etc it can direct you to these groups. Also if you have a group it allows you to attract new people that are interested in your cause.
David Meerman Scott, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (John Wiley and Sons, 2009)
Charlene Li and Josh Bernoff, Groundswell: Winning in a world transformed by social technologies (Harvard Business Press, 2008)
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1 comment:
Interesting idea. Has this been developed into a networking opportunity or is it more like just an activities group?
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