Social Media Values

I love Slate, and obviously some of this piece is postulation, but it's a fascinating, short look at some of the stances taken by Google, Facebook, and Twitter amidst revolutions and censured information. All of these platforms have played parts (even if Malcom Gladwell doesn't agree) in the rapid spread of information and uprisings we've been witnessing. However, it hadn't occurred to me to analyze this from the role of the founders of these various organizations. Do you think that Zuckerburg is out for the profit more than Google is? Or maybe just playing it safer, politically?