I think this leads to a really interesting discussion of social media and whether or not corporations should have a place in it. Facebook started out as purely social. I think the more "marketing" that appears on these sites, the more likely that people will move on to the next trend.
David Meerman Scott, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (John Wiley and Sons, 2009)
Charlene Li and Josh Bernoff, Groundswell: Winning in a world transformed by social technologies (Harvard Business Press, 2008)
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3 comments:
I think this leads to a really interesting discussion of social media and whether or not corporations should have a place in it. Facebook started out as purely social. I think the more "marketing" that appears on these sites, the more likely that people will move on to the next trend.
For my part, I have "unliked" brands for almost every one of those reasons.
Great points - Facebook was cool because there was no advertising. Too much advertising and people will turn away and find something else.
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