Google Entertainment

As much as they deny it Google is entering the content game. This NY Times article reports that the internet giant is in talks with the N.B.A., working with Lionsgate movie studio, and adding a subscription service. Still Google holds that their main mission is to organize and manage content and not produce it. The Times also reports that Google has set aside $100 million for high-profile celebrities to manage their own Youtube channels in an attempt to get more "high-profile content."Although Google is not technically producing content yet, they have a vested interest in keeping media organizations in business.