The number of followers a person has on Twitter are kind of like unique hits on a website. It doesn't necessarily tell you how many people are looking at the content of accounts tweets. An NYTimes blog talks about how a independent research firm called, Twitalyzer, has rated Twitters most influential users.
I think that is great to measure how influential you are in the social media world. Social Analytics on HootSuite is also a great tool for that. It is especially useful for the companies as it lets them measure the number of clicks on their website, their twitter follower growth and their Facebook influence.
David Meerman Scott, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (John Wiley and Sons, 2009)
Charlene Li and Josh Bernoff, Groundswell: Winning in a world transformed by social technologies (Harvard Business Press, 2008)
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*Because my heart is pure.”*
*— Alfred, Lord Tennyson, 1842*
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I think that is great to measure how influential you are in the social media world. Social Analytics on HootSuite is also a great tool for that. It is especially useful for the companies as it lets them measure the number of clicks on their website, their twitter follower growth and their Facebook influence.
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