So we couldn't be there in person but this video about Social TV from SXSW is almost as good. The discussion stemmed around how to pull social media, esp. Twitter, into traditional TV programs and really engage the viewer on another level. It turns a traditionally one-way broadcasting media into a two-way participatory exchange.
I personally haven't caught on to the Twitter-TV combo yet but I like the idea of the intersection between old and new media. I feel like that is the place where you can find media techniques and technology that will stick and grow.
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