How’s That Response Rate?

It’s not only important for an organization to monitor its social media channels in terms of effectiveness, an organization must also monitor it’s response rate within the social media channels. There are analytic tools available to mine out this information, even to find out the response rates of competitors (see analysis of the fast food industry highlighted in this article). Other interesting information that can be gained from this analysis is what the correlation between rate of response and degree of engagement might be ... perhaps a good guess would be positive between an organization’s activity of quicker responses and the public’s activity of becoming more engaged. In any event, this is another concrete way to track and measure the organization’s social media efforts.