Tuesday, March 29, 2011

What Causes.com Has Learned About Non-Profit Fundraising From Zynga

What Causes.com Has Learned About Non-Profit Fundraising From Zynga

Causes is along the lines of Crowdrise and Charity Navigator except it is linked to Facebook and thus much more successful. It also views social giving in the context of business by setting up a model that makes nonprofits compete for dollars. This article is interesting because it talks about how the competitors are actual social gaming sites such as Zynga, which have actually raised more money for the Japanese tsunami than Causes. Interesting information for this week's field trip as well.


1 comment:

Paige H said...

Also interesting PR tactic from Zynga which I saw today in the Express was seen in New York and London for their Farmville game. They actually had people dressed as farmers walking around with live sheep to promote their new Farmville: English Countryside game! I think it is really a cool PR move on their part but will it drive more people to the game?

Here is a link: http://www.thedrum.co.uk/news/2011/03/30/20155-sheep-move-into-new-york-and-london-as-farmville-celebrates-a-new-twist-/