Is There an Optimal Time to Tweet?

This article on social media strategy caught my attention because it suggests strategies that are opposite to some I read about recently. However, the opposing advice is likely because the social media channels are different...tweets versus videos. While it was suggested in a previous article that the weekend was a bad time to release a video because people were not around (at work) and thus less likely to see and then forward the video, weekend mornings seem to be great for tweeting. The best weekend day for retweeting is Saturday. This latest piece of advice seems to work particularly well if trying to direct people to your Web site (for news organizations)...there isn’t as much competing activity during the weekend as there is during the week. No matter all the social media strategy advice out there, bottom line is that social media monitoring is key to keeping a pulse on what will work best for an organization in terms of it’s goals.