Making E-Mail Marketing Somewhat Better

This article from Mashable tries to help list some strategies for successful e-mail marketing. Although we haven't talked much about it in class, it's a larger part of the internet marketing mix that could be important.

Several companies are now working to make their e-mail marketing more "social", despite the medium's solitary nature. Some examples they use:

• Using mass e-mail to drive traffic to social media (having customers "unlock" deals by liking the Facebook page)
• Using social media to drive subscriptions for e-mail (promoting e-mail-only deals on Facewbook)

Otherwise, there really isn't much. There's definitely a large market out there to make mass e-mail somewhat better and more interactive.