Saturday, March 19, 2011

skiing and socialmedia

This spring break I went snowboarding at Breckenridge, Colorado. On many of the lifts a site called epicmix was advertised. This site enables skiers and snowboarders to track their stats on the mountain via their smart phone and skilift ticket. It tracks vertical distance travelled, trails, difficulty levels, and it gives detailed run descriptions. On the website it says that it works in most of Vail resorts, such as Vail, Beavercreek, and Breckenridge. All of the data collected can be easily shared on Facebook, and Twitter. Great site to check out if you plan a ski trip to any of those resorts.


3 comments:

Jess Young said...

This is really cool! I can see a lot of partnerships and cross promotional efforts growing out of this, from various resorts to snow apparel and other products.

delphine said...

Another reason why a mobile strategy matters for business...

Snow said...

Wow. Thanks for the kind words you guys. I work for Vail Resorts and have been working on the EpicMix project for awhile. It's really exciting. I'm glad you had a good time with it.

How much vert did you get? Any cool pins?