Wednesday, March 9, 2011

Viral Videos

I came across this video through Twitter. It's for SmartWater and I was surprised to know that this video was only uploaded on the 7th of March and already has over 3 million views. What's also interesting about it is that it addresses the very issue of what makes videos go viral.

Anyways, you can watch it here.

So, why do you think this video reached this amount of views so quickly?

1 comment:

Jess Young said...

I love this! It's really clever and is spot on when it comes to what is trendy at this moment in time. Although I think it's very smart, it went on a little too long (for me) and I wonder how effective it is in persuading people to actually drink smartwater (and who the target audience is).